At Get Community, Inc., we’re always exploring innovative ways to tell our homebuilder clients’ stories — and this exciting collaboration with Woodbridge Pacific Group (WPG) is a perfect example. We partnered with their Marketing Director, Bradley Davis, to produce a dynamic model tour video series showcasing the incredible new home communities at University Park in Palm Desert, CA. This series spotlighted the Esprit, Verve, and the newly redesigned Nova model homes, each featuring bold, modern, and luxurious designs that resonate with today’s homebuyers.
Our goal was clear: to authentically capture the lifestyle and architectural appeal of these new homes while boosting YouTube views, increasing engagement with short-form video content, and ultimately driving more qualified foot traffic into the model homes. Through strategic real estate video marketing, we helped amplify awareness for WPG’s stunning collection in a market hungry for fresh, relatable content.
What truly elevated this series was our human-first approach. Rather than relying on simple pop-up text or music overlays, we placed Bradley on camera in each home tour video — giving audiences the feeling of a personal guided tour. This strategy not only kept viewers more engaged, but also helped build brand trust, a critical component in today’s digital-first homebuying journey. Seeing a familiar, knowledgeable face creates connection and reassurance, especially when navigating big decisions like buying a new construction home.
The numbers backed us up! The YouTube and TikTok videos featuring Bradley significantly outperformed those without an on-screen spokesperson, proving that humanized home tour videos outperform passive content. In a competitive industry like new home sales, putting a face to your brand is more than a trend — it’s a proven strategy for driving engagement, building credibility, and nurturing interest from serious homebuyers.
Want to create scroll-stopping videos like these home tours at University Park? We’d love to hear from you! Contact us HERE to get the process started.